Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research) eBook
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The first title in PREP’s new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to finance new ventures, sell a business to a public company, and finance growth. Readers will see samples of financial statements and other paperwork used by real companies. A valuable section of the book is the section showing marketing tools and “business resumes” used to attract new customers and increase profitability.
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