The New Strategic Brand Management: Creating and Sustaining Brand Equity.. eBook

Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions – creating knowledge, innovating ideas and implementing change – Strategic Thinking consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes. With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.